Harry winston engagement rings

Often heralded as the “Jeweler to the Stars,” as one of the first to recognize the branding power of lending glitzy pieces of fine jewelry for red-carpet events, Harry Winston is known for his eye for fine gemstones.

It’s a reputation that extends to the celebrated engagement rings that have long emerged from his international salons.

At the end of the Great Depression, De Beers Consolidated Mines had been focusing their marketing efforts on generating consumer demand for diamonds.

So they contracted the Philadelphia agency N.W. Ayer & Son to build an advertising campaign that emphasized a tangible connection between diamonds and romance.

At the time, diamonds were considered a luxury purchase and people were generally disinterested in them anyway, but with the support of N.W.

Ayer’s laser-focused print and radio strategy — and later, its “A diamond is forever” tagline — young men across the United States soon became convinced that diamond engag